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Amazon to soon let sellers connect with customers moving forward

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Amazon to soon let sellers connect with customers moving forward

Amazon to soon let sellers connect with customers moving forward

San Francisco: Amazon may soon allow sellers to directly connect with customers via emails about new product announcements and sales.

it will tell brands how many customers have opted to receive the emails, along with performance metrics for the campaign.

“itis committed to serving our shoppers by helping them engage with their favourite brands. With Manage Your Customer Engagement, brands will be able to initiate email campaigns about new product announcements and offers that Amazon will send to shoppers who choose to follow the brand,” a company spokesperson was quoted as saying.

It’s a key change from Amazon’s current policy, which is to limit the amount of interaction between customers and companies that sell on its website.

Currently, the interaction between the Amazon sellers and customers is about resolving issues related to returns or orders.

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